QR Codes by themselves are fairly easy to copy and replicate for counterfeiters which is often seen a drawback in their use for anti counterfeit solutions and brand protection. However, by combining, item serialization, serialized QR codes and location information of brand / manufacturer sanctioned retail outlets, it is possible to deploy a low cost yet effective and highly scalable solution to help consumers verify the authenticity of their purchases and identify gray market activity or leaks in the supply chain.
Most brands / manufacturers know where their products will be sold, Specifically, which authorized sellers / retail partners and locations their items are heading to and will be sold by. This information can be updated and written to every serialized instance of the product at a shipment level and made accessible to the consumer through a visual digital interaction which can be activated by a serialized QR code placed on the packaging. For details visit: https://www.qliktag.com/product-authentication-2/